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Beer Myth Busted

Despite it being a commonly held belief, tapping a
beer can won’t prevent it from exploding, according
to the results of a new study. Researchers at the
University of Southern Denmark meticulously
experimented with shaken and unshaken beer cans
before coming to their conclusion. The theory
behind the tapping is that when a beer can is
shaken, it causes bubbles to form in the liquid.
When the can is opened, the bubbles rush to the
top and cause the liquid to fizz out of the can.
Tapping the can is supposed to cause the bubbles
to release from the side of the can and rise to the
top prior to the can being opened.

Unfortunately, the research shows tapping the can
doesn’t cause the bubbles to rise at all.Researchers
had two sets of cans--one that was vigorously
shaken and one that wasn’t. The cans were weighed
before being opened and afterward. Regardless, the
tapping showed no impact on the amount of liquid
lost when the can was opened.
.
Possible reasons for this may be that the tapping
doesn’t release enough energy to move the
bubbles, that the bubbles don’t rest on the side of
the can, but instead sit in the bulk of the liquid, and
that certain proteins in the beer may prevent the
bubbles from rising.
Wash Dishes With Beer

The next time you wash your dishes, you could find
yourself up to your elbows in soap suds spiked with
leftover alcohol, if the world’s largest brewer and an
environmentally friendly detergent firm have their
way and they just might. Growing interest in alcohol-
free lager, driven by demand for healthier drinks,
had left Anheuser-Busch InBev with a problem —
what to do with all the alcohol sucked out of its
beer. So it sealed a deal with Belgium-based
Ecover to create a dishwashing liquid with a quarter
of its content derived from the zero-alcohol
versions of theLeffe and Jupiler beer brands.

AB InBev's brewing facility in Leuven — Europe’s
largest with a maximum capacity of 1.2 billion liters
of beer a year — is being used to extract alcohol
InBev plans to spread the practice worldwide. The
alcohol, which serves as the active cleaning and
preservative component, is extracted, cleaned and
sent to Ecover for use in its “Too Good to Waste”
detergent. AB InBev said it was looking at ways to
re-use other waste. Spent grains may be the next
big thing. Most of the 1.3 million tonnes it produces
per year worldwide is currently used as cattle feed.

But it said it had potential partners in the pipeline
and was looking into turning it into a plant-based
meat substitute for humans.
January 2020
QUICK HITS

Fido’s Taphouse In Tigard, Oregon, doubles as a foster home for dogs that were
rescued from kill shelters in California. The bar has helped 70 dogs find forever
homes since it opened last year. The venue can hold up to eight dogs at a time
which stay in separate area from where food is served. But because alcohol can
sometimes affect people’s judgment, Fido’s has a rule in place that potential
adopters must wait three days after they decide to adopt a pup.


SpaceX has just aunched a 3-ton shipment to the International Space Station
containing a miniature of a brewery's malt house. The barley grains were sent into
space for a beer-malting experiment by Anheuser-Busch. It's the latest in a series
of Budweiser experiments to explore how barley germination is affected by
weightlessness.  How that will improve their beer is unclear to us.

Sales of domestic beer slipped 4.6% between December 2018 and December  
2019..Microbrew and craft beers are also in a minor slump, down 0.4%, The
biggest winner of the year was White Claw a spiked seltzer whose sales cracked
$1.2 billion for 2019— a nearly 200% jump in growth over the prior year.

in early 2016, there were only 80 locations in the U.S. [that sold self-serve. At the
end of 2019 there's over 400 in the U.S.  It's not just beer. Self-serve wine bars are
popping up around the country too.,
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Edited by Jim Attacap
A Billion Dollars Down The Drain

Constellation Brands just cut bait on a mega dollar craft beer bet that fell far short of
expectations, but the seller of Corona and Modelo in the United States says it plans to
ride out an even heftier investment in cannabis -- even though it, too, hasn't panned
out as initially hoped.

Four years ago Constellation paid $1 billion for the fast-growing Ballast Point Brewing, That is
still a record amount for a craft brewer. Now they have unloaded the iconic craft beer brand to
little-known Chicagoland brewer Kings & Convicts taking a huge loss.  Kings & Convicts, a tiny
firm, is, a 2-year-old microbrewery that employs only nine people and annually produces
about 600 barrels of beer.  They will move their headquarters from the Chicago suburbs to
San Diego. It's the deal of the century for them.  Maybe.

Constellation struggled to grow Ballast Point nationally as it competed against established
local breweries and shifting consumer tastes. They also did nothing to improve the brand, did
not innovate, or produce popular styles such as New England IPA. During the past two years,
Constellation shut down brewhouses and wrote down the San Diego brewery's trademark
value by more than $200 million to $17 million, regulatory filings show.

Constellation cutting its losses from a once-splashy acquisition doesn't mean similar moves
are in store for its $4 billion wager in cannabis, a company spokesperson says. Constellation
shelled out more than $4 billion for a 38% stake in Canopy Growth (CGC), a Canadian
cannabis firm that has -- along with other North American cannabis companies -- hit
significant headwinds in efforts to expand and be profitable. Companies and investors were
overly bullish in how quickly the Canadian recreational program and international cannabis
markets -- notably the United States -- would develop.

As Canopy's losses started to mount, they've put a drag on Constellation. For the nine-month
period that ended on Nov. 30, 2019, Constellation recorded $544 million in non-cash equity in
earnings losses attributable to Canopy, which translated to a $125.4 million net loss on a
comparable non-GAAP basis adjusted for one-time items.

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