FLASH
NEWS

Utah Moves to 21st Century-
Almost

The first change to beer alcohol limits since the end
of Prohibition nearly a century ago is now official in
Utah. And it's about time say many beer lovers.

The state was the next-to-last in the country to say
goodbye to lower-alcohol 3.2% beer, when drinkers
recently welcomed new, slightly stronger brews to
grocery stores, gas stations and bars.

Lawmakers have raised the limits to a still-low 4% by
weight, yielding as large breweries decided to stop
making lower-alcohol suds for a market that’s
shrinking amid changing laws. The change leaves
Minnesota as the last state to have 3.2% beer.

In Utah, the state’s predominant religious faith, The
Church of Jesus Christ of Latter-day Saints, teaches
abstinence from alcohol and strict liquor laws
continue to hold sway. Last year, lawmakers passed
the lowest DUI threshold in the country at .05%.

Big retailers like Walmart and others pushed for
changes so they could keep their stores stocked
with national beer brands. The new 4% limit, also
measured as 5% by volume, was a compromise
with the influential church, which had opposed
going higher. As we said, they are almost modern.
Free Beer - The Easy Way


It’s not uncommon for companies to offer free
products or discounts in exchange for following
them on social media, but one company is trying to
take things in a different direction.  Miller Lite
posted on Twitter last week: "A few friends are
better than a few thousand followers. We’re going
dark on social media. See you (in real life)."
Miller Lite also released a promotional video
claiming that going out in public for beers was the
“original social media.”

The company isn’t stopping there. They’re also
offering fans a free Miller Lite if they can offer proof
that they unfollowed the company on Facebook or
Instagram, Forbes reports.

A competitor, Natural Light, seizing the opportunity,
wrote on Twitter, “We don’t agree on everything but
we agree on this — it’s 100-[percent] time to
unfollow Miller Lite. To offer support, we’re doubling
down on their offer & giving anyone who unfollows
them $$ back on Natty Light.”So, theoretically, if
someone unfollows Miller Lite, they can obtain both
a free Miller Lite and free Natural Light. .Aside from
getting reimbursed for a drink bought at a bar,
customers also have the option of getting $5 back
on a 12-pack of Natural Light.
December 2019
QUICK HITS

Tree House’s production has increased from to 44,250 barrels an increase of
130% from last year.  They sell the vast majority of its beer directly to consumers at
its Charlton, MA facility. To meet demand they are constructing a 76,700 sq. ft.
warehouse adjacent to its existing building. on 41 acres of neighboring land.


Samuel Adams seasonal portfolio received a boost from a reformulated Summer
Ale recipe, which lightened the beer’s flavor and increased its citrus character. The
company is working on a new campaign for Boston Lager that targets younger
legal-drinking-age consumers with new packaging and lighter flavor.


Founders Brewing Company has temporarily shuttered its Detroit taproom amid
growing backlash against the Grand Rapids, Michigan-based craft brewery
following the leak of a deposition in a racial discrimination lawsuit against the
company.  The lawsuit has recently been settled out of court.


“Heineken’s year-to-date trends are down, the company’s can sales over the last
52 weeks are up 4.4%, while its bottle sales are down 4.3%. HUSA is attempting to
even out its mix, which currently sits at 76% bottles and 24% cans. Daniel Craig,
who will star in the next James Bond film, No Time to Die, will also be featured in a
commercial as 007.  He won't be drinking a martinit in it..
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Edited by Jim Attacap
Pabst Brewing Company today announced a long-term agreement to brew the majority of
its production volume at City Brewing Company in LaTrobe, PA by December 2024.  The
expectation is Pabst Brewing will wrap up its production through MillerCoors (Molson
Beverage Company) over the next five years, although no volume will be moved in 2020. The
exact timeline and transition plan have not yet been determined.

News of the new contract agreement comes one year after Pabst Brewing settled a lawsuit
against MillerCoors over contract production of its brands — including Pabst Blue Ribbon,
Lone Star, Schlitz, Old Milwaukee and others — which the company claimed could have
forced it out of business.

MillerCoors notified Pabst in 2015 that the company would not have the brewing capacity
to extend the contract arrangement through 2025. In turn, Pabst filed suit, claiming
MillerCoors was attempting to “sabotage” its ability to compete. Pabst also argued that
MillerCoors would have enough capacity to brew the nearly 4.5 million barrels of beer the
company produces annually.

During last November’s trial in Milwaukee County Circuit Court, MillerCoors said it made
between $70 million and $80 million annually brewing Pabst’s brands. However, MillerCoors
claimed the $17 per barrel rate was below market rate, and the company would need $42 per
barrel to continue brewing for Pabst. For its part, Pabst had contended that the $42 per
barrel rate was too expensive, and if MillerCoors did not extend the agreement, his company
could be forced out of business.

Attorneys for Pabst argued that MillerCoors breached its contract by rejecting its contract
extension, and the company was trying to force Pabst out of business in order to claim its
share of the sub-premium beer market.

City Brewing in Latrobe is the famous as the former place where Rolling Rock beer was
brewed unit they were purchased by Budweiser.  Rolling Rock in now made in Newark, NJ
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