FEATURE
NEWS
Corona Beating The Virus

Corona, the Mexican beer, has come through the
coronavirus pandemic better than most. Profit from
the beer division of alcohol company Constellation
Brands, which owns the rights to Corona in the
United States, rose 13% in the last 6 months.
Early on in the pandemic many thought the beer
brand would take a hit from its false association with
the virus that causes COVID-19. Back in January,
there was a flood of misinformation connecting
Corona to the coronavirus. There is no connection.
Nonetheless, Google searches for "beer virus" and
"corona beer virus" surged with jokes such as this
floating around - Corona change its name to
something with fewer negative connotations, "like
Ebola." Constellation decided not to address the
misinformation. It also went ahead with its planned
launch of a line of Corona-branded alcoholic
seltzers. That appears to have been the right
decision. Corona's sales saw a jump in grocery and
liquor store sales othat more than covered the 50%
drop in restaurant sales. Shares of Constellation are
still advancing to a price of around $216.
Jolly Rancher v, Beer Battle

A real David and Goliath situation has unfolded –
all do to with beer. A small brewery is being pitted
against candy behemoth The Hershey Company,
as the latter tries to protect its product. There is
one brewery in Wauconda, ILL, and it’s Phil
Castello’s.“Single-barrel brewery. He is five years in
business and is making a name for his business
with creative beers. Side Lot’s offerings featured a
pale ale made with Jolly Ranchers, and a Milk Duds
porter. Both were publicized on the brewery’s
website and social media – and it reached a law
firm that represents Hershey’s.that sent Castello a
cease and desist letter for using its trademarked
candies.   “It was scary!” Castello said. He quickly
followed demands, getting rid of the beer and
reporting his sales numbers. Then he got another
letter saying he had to settle with Hershey’s, by
paying money to the candy giant.“I was just kind of
angry,” Castello said. “It’s like Hershey’s is this
billion-dollar corporation, and they’re worried about
a thousand square-foot bar that over two years
made a little over $8,000 by using Jolly Ranchers.
Feb. 2021
Big Brewers and CBD

One of the country’s biggest beverage companies is jumping into the cannabis
space.  Molson Coors Beverage Company has just launched a new line of sparkling
water infused with hemp-derived cannabidiol (CBD), called Veryvell. The products,  
are made and marketed under its subsidiary, Truss CBD USA, and mark the beer
giant’s first foray into the United States cannabis sector. Veryvell sparkling water
comes in three flavors — grapefruit-tarragon, strawberry-hibiscus and blueberry-
lavender — and each 12-ounce can has 20 milligrams of CBD. As with all CBD
products, it doesn’t come cheap: An eight-pack of 12-oz. cans sells online for $35,
and a 12-can variety pack is $50.The CBD comes as a liquid that is infused into the
sparkling water with natural flavors and adaptogens, or plants that help the body
regulate stress. Each flavor features two different adaptogens.


Free Beer In Detriot

Bud Light said it would buy everyone (of age) in Denver a beer if Broncos kicker
Brandon McManus broke the NFL record for longest field goal -- the record
currently held by Matt Prater of the Detroit Lions is 64 yards.  That’s when Prater
showed his veteran savvy by stepping up for the good, thirsty people of Detroit and
asked Bud what it would do for his city.  Bud Light agreed to amend its challenge,
changing it to a head-to-head battle between Prater and McManus. Whichever
kicker booted the longest field goal this season would win free beer for his city.
McManus’ long of the season was a 58-yarder against New Orleans. That’s nice.
but Prater drilled a 59th attempt from that distance against Minnesota. Oh, and
Prater banged through a 59-yarder against Washingtonthat won that game as time
expired -- and as it turns out, put a free beer in the hands of every Detroiter.



Bourbon Co. Attacks Beer

Jim Beam® Bourbon is offering drinkers a solution to their beer boredom: the
refreshing and highly sessionable Jim Beam Highball. The Highball cocktail, which is
made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated
ginger ale, is the perfect alternative for those who are bored of beer but find
themselves ordering another one on autopilot. The new marketing campaign,
launching nationally this month, encourages those drinkers to add the Jim Beam
Highball to their repertoire and order one when they're looking for a light and
refreshing option instead of their next beer. The campaign features a new TV spot,
"Need a Break From Beer," and will run nationally throughout the year. The spot
uses classic beer tropes found at any local bar to inspire drinkers to make their
next round a Jim Beam Highball. Viewers will immediately recognize a traditionally
dressed German couple encouraging an order of a Bavarian-style hefeweizen, an
old, mysterious man pushing a dark, heavy brew, and a pair of hipsters walking a
goat, offering a "super-filling IPA with aged goat's milk."  
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