New Labels Same Beer

Hacker-Pschorr had updated their logo and label. It
“features a contemporary interpretation of traditional
design elements and was created to appeal to a
broader audience,” according to a press release.
The new packaging follows a successful the
company’s U.S. Weissbier beer can launch earlier
this year. The bottle labels include Münchner Gold,
Weissbier and Oktoberfest Märzen. give it away as
is being done in other countries.

Click to enlarge

PayTaxes Get Free Beer

Natty Light,beer company wants to help with your
taxes.. If you use TaxAct when you file  you can get
a free case of Natty Light. You have until July 15 to
do so,.The companies are teaming up to give you a
some un-beer-lievable motivation.

The free case of beer will be delivered after your
taxes are filed. You just have to upload confirmation
from TaxAct to the Natty Light website and then you
will get a rebate for any Natty Light product .
Iconic Beer Returns

Texas' iconic  Pearl Beer will be making a return to
the beer scene after a long hiatus. ‘Pearl xXx’, the
new marketed name, will feature a new design and
a new formula for beer lovers The beer will be
brewed with the help of Austin-based brewery
Oasis Texas Brewing. It was previously brewed in
Fort Worth and then eventually in San Antonio for
more than 100 years.“We used a bit more of a craft
approach to making this beer, producing it on a
smaller scale, for a fresher beer,” Daniel Crawford,
brand manager for Pearl Beer said.  “It’s a modern
take on a classic American lager ― crisp, smooth
and easy drinking with a touch of citrus,”

Colorado Breweries Unite

125 Colorado breweries will brew the same beer at
the same time. They are making are making a
batch of Colorado Strong pale ale in an effort to
raise money for people affected by the coronavirus
pandemic. The participating breweries are starting
with the same recipe, which uses all Colorado
ingredients, though some are putting their own
unique spin on the beer. The Left Hand Brewing
Foundation is giving the breweries the ingredients
free of charge and part of profits go to charity.
July 2020
Beer For Health Care Workers

Health care workers are going to need to crack a cold one when this is all over.
And thanks to a Michigan brewery, they'll be able to sip on a frosty brew dedicated
to their hard work amid the coronavirus pandemic.  Joining the trio of tribute beers
brewed and released by Holland-based Big Lake Brewing is its Healthcare Heroes
Beer. Described as “hazy,” the double New England IPA clocks in at 9.0% ABV, in
other words, strong enough to be a worthy tribute.

Stella's First New Beer

Stella’s long awaited first-ever beer brewed especially for summer will soon be
coming your way nationally.  Solstice Lager is a golden lager made with 100%
barley malt, European hops, subtle citrus notes and triple filtered for a smooth
taste and a crisp finish. The bottled beer will be sold in six and 12 packs and will
be priced the same as the original Stella Artois (from roughly $8 to $10 for six
and $12 to $15 for 12 bottles). Solstice Lager should be nationwide by July 1 and
will be available through Labor Day.   The story of Stella Artois starts 600 years
ago in Belgium, where a special batch of the Artois beer was created for the
holidays. The batch was named Stella and included a star on the bottle.

Beer Sales Grow / Seltzer Soars

Off-premise beer sales are continuing to grow amid the coronavirus pandemic.  
According to market research firm IRI volume sales of beer increased 24.4%
during the four-week period ending May 17, 2020 (compared to the same time
frame last year).Meanwhile, off-premise beer sales accelerated over the four-week
period ending June 27, growing 13% compared to the preceding four-week period.
Year-to-date off-premise beer sales are up 12.8%, the firm reported, driven by the
continued growth of flavored malt beverages (FMBs), import offerings and craft
beer.  Through June14 sales of FMBs, including hard seltzer products, are up
86.8%. Much of that comes from soaring sales of Mark Anthony Brands’ White
Claw  black cherry flavor is also up 260% on the year, while its mango flavor is up
710%.Volume sales of Boston Beer's SAM ’s Truly hard seltzer mixed berry variety
pack are also up 156% year-to-date and its tropical mixed variety is up 563%.