| FEATURE NEWS |
| Beer Reunites Dog / Owner When Motorworks Brewing put local shelter dogs on their beer cans, the hope was that the campaign would raise money and awareness. No one could guess that it would lead to a cross-country reunion between a dog and her long-lost owner.,. The story quickly went viral, spreading to CNN, The Guardian, Newsweek and the Ellen Show. Monica Mathis stumbled upon one of those stories and thought she recognized a familiar face. After getting a closer look at photos of the pit mix DayDay, she was sure of it: That was the same dog she had lost three years ago in Iowa. Mathis had raised her from a puppy, but one day she got loose Monica searched for weeks without success. When she moved back to Minnesota she figured she would never see the dog again. No one knows how Hazel made it to Florida, Mathis reached out to the shelter to claim her dog and was provided vet records and photographs to prove ownership. The dog has been transported to Minnesota to reunite with Mathis with all costs being paid by Manatee County (FLA) Animal Services . DayDay will become apet therapy dog at the hospital where Mathis works as a certified nursing assistant. |
| Corona Virus?? Corona brand beer is not concerned that people may somehow think it has some connection to the coronavirus, a spokesperson for the company said. "Consumers, by and large, understand there’s no linkage between the virus and our beer/business," Maggie Bowman, communications director said in a statement.Corona's statement follows multiple reports suggesting based on people's Google searches that some think there could be a link between the beer and the disease. There is no link between the beer and the disease. Corona, the beer, is named that way after its Spanish meaning — crown — while the disease is named coronavirus because of the crown-like spikes on the virus. Carlsberg Virus? The coronavirus outbreak threatens to crimp beer consumption in Asia especially for Danish brewer Carlsberg who shutdown several of their breweries in China because of rapidly declining sales. They also are making deep cost cutsacross the board to mitigate the outbreak's effect on earnings, |
February 2020
| NA Beers Soar According to Beer Research Inc. 46% of American adults have now purchased a non-alcoholic beer or cocktail in the last year and that the trend is “led not by teetotalers but by drinking adults.” In the survey 40% of 1,166 U.S. adults said they are drinking less than they were five years ago—that number is up from 31% when the same question was asked just one year earlier. The trend has been a huge boon to low-alcohol and non-alcohol beers, and now all the big names have jumped in. Last year Peroni, owned by Asahi launched Peroni Libera 0.0. This year Carlsberg replaced Carlsberg 0.0 with a new zero-alcohol beer called Nordic. Anheuser-Busch InBev in just the last three months has launched four new low- or no-alcohol beers: Goose Island So-Lo IPA (3% ABV); Four Peaks Brewing Gilt Lifter Ale (3.4% ABV); Breckenridge Brewery Resolution Blueberry Acai Golden Ale (3.5% ABV); and Golden Road Brewing Mango Cart Wheat Ale (less than 0.5% ABV).all have seen huge sales increases. Boston Beer Milestone The Boston Beer Company’s sales in 2019 reached $1.25 billion, a 25.5% increase compared to 2018, according to the company’s earnings report just released. Boston Beer — which makes Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer, among other offerings and merged with Dogfish Head Craft Brewery last year — increased revenue $254.2 million for the 52 weeks ending December 28, 2019. In 2018, Boston Beer sales topped $995 million. The return to growth for Boston Beer is evident in its stock price. A year ago today (February 19, 2019), Boston Beer stock (SAM) was trading at $268.93. At the close of trading last week the stock was trading at $429. |