FEATURE
NEWS
#1 Beer Consuming College

Louisiana State University fans weren’t sure what to
expect from this football season. They couldn’t have
anticipated that the Tigers would win the national
championship. But there was one thing they did
know: They were going to drink a phenomenal
amount of beer.

LSU fans consumed a record of nearly 55,000 beers
in one October game then the very next one
smashed it asTiger Stadium sold 60,687 beers,.

LSU has always been at the top of the polls when it
comes to boozing.There is now data to support their
claims of drinking superiority after the first season
that the Southeastern Conference allowed member
schools to sell alcohol in their football stadiums. It
was a policy shift worth millions of dollars to LSU:

he first statistical evidence for LSU’s drinking
aptitude came in 2011, when the Tigers played at
West Virginia, one of the first schools in the country
that sold beer. The stadium sold $255,396 worth of
booze that day—or 82% higher than the average of
the other games in 2011. It was an astonishing
number at the time. It’s only proven to be more
exceptional since then.
Pabst Whiskey

Denver will be the first city to taste Pabst Blue
Ribbon whiskey.The “5-second aged whiskey” will
be released in select markets across the country
later this summer and fall, but of all the places in
America, PBR chose Denver to first glean what we
can only imagine will be a truly magical elixir. Or
something like that.

Whether compliment or insult, Denver earned
the whiskey’s debut because of good distributor
relationships and fortuitous timing, according to
representatives for the brand.Bottles will go for
$25.99, although prices may vary slightly
depending on the retailer.

Believe it or not — and the correct answer is
“believe it” — this is PBR’s first foray into spirit-
making. Find where it’ll be sold near you on
PBR’s website, pabstblueribbon.com.

Record Number
Last year, there were a record 8,246 craft
breweries, according to preliminary numbers from
the Brewers Association, which in recent years
expanded its definition of “craft brewer” to make the
designation available to more beer makers.
January 2020
Big Beer Sliding Fast

When it rains, it pours, the old saying goes, but unfortunately for the U.S.'s biggest
brewers, beer drinkers aren't pouring as many of their pints as they once did.
Instead, they've turned to craft beer and, increasingly, Mexican imports.

In its third-quarter earnings report last month, Anheuser-Busch InBev  saw its own
production and sales fall. The megabrewer said North American volumes fell over
6% to 31.9 million hectoliters, while revenues were down 5% to $4.3 billion. Year
to date, they're down almost 4% and 2.5%, respectively, suggesting the
downturn is accelerating.

In particular, global Budweiser sales were down 2.2% in the third quarter,
but if you removed U.S. sales from the picture, they were actually up 4.4%.
Similarly, Molson Coors also reported a decline in volumes and sales in the U.S.
he brand was, however, able to gain market share in the U.S. premium light beer
segment, the 12th consecutive quarter it had done so.

While big beers like Budweiser and Miller Lite continue to see sales slide, craft
beer, which despite the decline in its growth rate is still actually growing, now
represents over 12% of the total U.S. beer market. The industry trade group
Brewers Association says there are now more than 6,000 breweries operating in
the U.S., more than at any time in the country's history, and 95% of them are
regional and craft breweries.

But the megabrewers are still that -- mega. The Brewers Association's annual list of
the biggest brewing companies in the U.S., based on beer sales volume, not
surprisingly found Anheuser-Busch, MillerCoors, and Pabst Blue Ribbon to be the
three biggest brewers, though D.G. Yuengling & Son reprised its position as the
largest craft brewer and the fourth-largest brewer overall.
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