| Let's Talk Beer
by Kenny La Mayo Jr.
Hello Bob -
I'm a long time craft beer drinker. I go back to the days of New
Albion, Fritz Maytag's resurrection of Anchor, and Pete's Wicked
Alle. It's from that perspective that I'd like to share a thought about
the craft beer scene (not the changing of beer styles or tastes) over
The biggest change I've noticed is in the ways we communicate —
about anything but specifically craft beer. It has changed
dramatically over the past two plus decades.
Back in the old days (like, say, the late 1970s,1980s and early ‘90s),
beer lovers like me mostly relied on magazines such as All About
Beer, which featured eminent beer mavens such as Michael Jackson
and Fred Eckhardt. But mostly, beer discussions were held at bars
over a few pints. I guess the phrase that describes it best is old-
This limited things somewhat, of course. It almost seemed that even
a workable beer acumen was some arcane cluster of knowledge that
took forever to acquire. Of course that idea is ridiculous, but there
were plenty of so-called experts out there to make some folks feel
like they weren’t worthy.
But as the internet grew, beer newbies increasingly had a plethora
of knowledge at their very fingertips and could chat intelligently
about our "hobby". This was a good thing, but it took a while for the
true reach of the craft beer world to be nearly universal.
But I believe as we enter the 2020s, we have reached a point where
craft beer general knowledge is reaching historic levels of ubiquity.
While it’s not as pervasive as, say, coffee or pizza, craft beer has a
solid foothold in American food culture.
Beer drinkers are more informed, ask better questions and
experiment more than they used to. From what I’ve been seeing and
hearing. More and more venues also provide informative beer
menus, even places that are not specifically brewpubs or dedicated
beer bars. And of course, there are numerous beer blogs like the
ones you have on BeerNexus.
I still think one of the best ways to learn about beer is a good old sit-
down discussion in person at a bar. And despite the pervasiveness
of the online world, I still hear and see these real-life chats occurring
with a delightful frequency.
I hear that craft beer sales may have leveled off over the past few
years, but that was to be expected after a decade-plus of what were
often double-digit increases over the previous years. But craft beer
isn’t going out of style. The big reason for that as I see it is the ever-
growing world of craft beer knowledge is still expanding and more
available to everyone.
So I hope all your readers get out to their local brewery or pub and
talk some beer. Share your knowledge and be ready to learn
something too. It may seem like an old school approach but It's
good for craft beer and it's good for you.
Thanks Bob. I think you do a great service to the beer community
by letting we beer lovers have a forum for just about anything.
Thanks Kenny for your most interesting article. I enjoyed reading it.
Your point is well taken. Any pub where you can talk beer on various
levels is a place to go in my book. I'm glad we could publish your article.
I'd like to invite everyone to send me their own columns about anything
related to beer in any way just as Kenny did. I select the best and
publish them here. So join in and get writing!
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